Apple has teamed up with Berlin electronic duo Brutalismus 3000 for a new Shot on iPhone campaign centered around “Kairo,” an experimental music video filmed entirely on iPhone 17 Pro Max and designed to capture the intensity of a live rave from directly inside the crowd.
Rather than filming the performance from a traditional stage or audience vantage point, “Kairo” puts the camera directly into the hands of the people experiencing the show. During the performance, Brutalismus 3000 vocalist Victoria Vassiliki Daldas tosses an iPhone 17 Pro Max into the crowd, allowing hundreds of fans to collectively document the night from their own perspective.
The result is an unfiltered portrait of the duo’s live energy, with the phone moving from the front row into the middle of the mosh pit before making its way back through the crowd. As it travels between fans, the footage captures spontaneous moments of movement, emotion, chaos, and connection that would be difficult to reproduce with a conventional camera setup.
Set against the demanding conditions of a Berlin nightclub — complete with strobes, smoke, sweat, and near-constant movement — “Kairo” puts the camera capabilities of the iPhone 17 Pro Max through one of its most challenging real-world tests. Instead of simply documenting the performance, the video places viewers inside the experience, creating the sensation of being surrounded by the crowd as the rave unfolds.
The project was directed by acclaimed filmmaking duo James Topley and Ivo Beckett, formerly known as DEADHORSES. Known for their distinctive visual language and unconventional approach to music video production, the pair transformed hundreds of spontaneous fan-shot clips into a frenetic visual portrait of Berlin’s underground electronic music culture.
The creative process reflects the spirit of Brutalismus 3000 itself: raw, physical, unpredictable, and rooted in the communal energy of the dance floor. By surrendering control of the camera to the audience, the project captures a version of the rave that traditional production methods often struggle to recreate.
The “Kairo” music video premiered on Brutalismus 3000’s YouTube channel and will also feature in a wider digital and social campaign across Germany, beginning at 6 p.m. CET.
The collaboration extends beyond the video itself. The live DJ set recorded during the shoot will soon become available exclusively through Apple Music, while the duo has also curated Selects: Brutalismus 3000, a playlist for Apple Music Electronic featuring selections that reflect their musical world.
With “Kairo,” Apple and Brutalismus 3000 turn a familiar rave environment into an unconventional filmmaking experiment — one where the audience becomes the camera operator and the unpredictability of the crowd becomes the visual language.
The result is less a polished record of a performance than a direct transmission of what it feels like to be there.