Behind the glittering Italo disco, colorful characters, and growing international following of Mind Enterprises is a story built as much on friendship as it is on music. Now, Andrea Tirone and Roberto Conigliaro are opening the door on that story with The Story of Negroni Love, a new 25-minute documentary that follows the duo on the road and explores the unlikely path that brought their project to a much bigger stage.
Filmed during a previous tour, The Story of Negroni Love captures Mind Enterprises away from the polished moments of the stage. The film follows the longtime friends as they travel between shows, hunt for proper Italian food, slip into various characters, and find humor in the sometimes strange routines of life on tour.
Those everyday moments become part of a larger story about two friends building something distinctly their own. From their home base in Barcelona, Tirone and Conigliaro developed a playful interpretation of Italo disco that gradually grew into an international project, combining music, visuals, humor, and a sense of escapism that has become central to the Mind Enterprises identity.
The documentary arrives during a particularly significant period for the duo. Their latest album, Negroni Love, expanded that world across 11 tracks filled with late-night escapism, Mediterranean nostalgia, and playful experimentation. The record arrived alongside a growing live presence and an audience that has stretched well beyond the project’s earliest days.
That evolution has been anything but predictable.
Long before sold-out shows and international touring, Mind Enterprises began attracting attention through low-budget, lo-fi clips that introduced audiences to the duo’s offbeat sense of humor. Those kitchen-table videos remain an important part of the project’s history, but The Story of Negroni Love shows just how far that initial idea has traveled.
What began with simple videos and a distinctive musical concept has developed into a fully realized live experience. The duo’s visual language has grown alongside its music, creating an environment that audiences can now experience beyond a screen.
The documentary captures that transition without losing sight of the friendship at its center. Tirone and Conigliaro are shown not simply as performers moving from venue to venue, but as longtime friends whose shared imagination continues to shape what Mind Enterprises can become.
That sense of chemistry also helps explain the character of Negroni Love. The album’s combination of Italo disco, Mediterranean influences, humor, and nighttime escapism feels less like a carefully constructed aesthetic than an extension of the world the two artists have been building together.
The timing of the documentary is fitting. Following the release of Negroni Love, an appearance at Coachella, sold-out performances, and an expanding international audience, Mind Enterprises finds itself in a new phase. The Story of Negroni Love provides a look back at the road that led there while capturing the personalities behind the music.
That journey continues this fall as Mind Enterprises returns to North America for another run of performances. The upcoming dates include stops at The Bellwether, Portola, Thalia Hall, Brooklyn Steel, and III Points, following an extensive international touring schedule.
For a project that began with two friends imagining their own version of Italo disco, the next chapter is considerably bigger. But if The Story of Negroni Love makes anything clear, it is that the humor, friendship, and imagination that started Mind Enterprises remain at the heart of everything it has become.
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