Italian duo Mind Enterprises return with “Another World,” the final single ahead of their upcoming album Negroni Love, out May 22. Arriving on the heels of their first-ever North American tour—where nearly all dates sold out—and a debut performance at Coachella, the release captures the duo at a pivotal moment as their cult Italo-disco universe continues to expand globally.
With Negroni Love, Mind Enterprises deepen the playful, cinematic world that has made them internet favorites within the modern Italo revival. The project leans into late-night escapism and Mediterranean nostalgia, built around recurring motifs of cigarettes, Negronis, football commentary, and endless European summer nights. That aesthetic extends beyond the music itself, shaping a full visual and physical ecosystem that includes vinyl and CD editions, sticker packs, T-shirts, a branded Negroni Love glass, and more.
“Another World” distills that identity into its most immediate form yet. Driven by shimmering synth lines, warm analog textures, and the duo’s unmistakable rhythmic pulse, the track leans into a euphoric sense of escapism—balancing romance and retro-futurism with a distinctly tongue-in-cheek charm. It stands as both a standalone single and a final entry point into the larger narrative of the forthcoming album.
The accompanying video, filmed in a Southern California diner during their North American tour, continues the duo’s signature DIY visual language. Known for their lo-fi performance clips shot in a Barcelona kitchen, Mind Enterprises translate that same offbeat energy into a new setting, blending European sensibility with American roadside aesthetics.
Longtime friends Andrea and Roberto first gained attention through these informal kitchen performances, which quickly evolved from playful experiments into a global viral phenomenon. What began as spontaneous moments between friends has since grown into a devoted international following, with their videos circulating widely and helping cement Mind Enterprises as one of the most recognizable acts in contemporary Italo-disco.
As Negroni Love approaches release, “Another World” serves as both a closing chapter and an invitation—reinforcing the duo’s ability to turn nostalgia, humor, and escapism into a fully realized musical universe built for late-night listening and sun-soaked imagination.
“Another World” is out now. Negroni Love arrives May 22. You can view all of the Mind Enterprise upcoming tour dates here.
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