Italian duo Mind Enterprises have released their new album Negroni Love, out now. The release follows standout performances at Coachella and arrives amid a sprawling international tour.
Negroni Love expands the playful universe that has made Mind Enterprises one of the internet’s most beloved projects. The album leans into themes of late-night escapism, Mediterranean nostalgia, and the duo’s distinctive vignettes of cigarettes, Negronis, football commentary, and endless European summer nights.
The aesthetic extends into a dedicated merch collection including vinyl and CD editions, sticker packs, T-shirts, a Negroni Love glass, and more. The vinyl run has already sold out online.
The sound of Negroni Love broadens Mind Enterprises’ signature Italo-disco palette, incorporating a wider range of sounds and references throughout the record. While tracks like “Da Sola,” “Tacchini,” and the title track lean fully into the duo’s sun-drenched aesthetic, other moments push into more unexpected territory.
“Another World” pulls from trance influences, “Aria sulla 4a Corda” reinterprets Bach through an electronic lens, and “Burn It!” incorporates baroque-inspired harmonies, showcasing the duo’s ability to balance playfulness with more ambitious musical arrangements.
Longtime friends Andrea and Roberto began posting lo-fi performance videos filmed in their Barcelona kitchen, which quickly became a global phenomenon. What began as cheeky moments between friends has since grown into a devoted international following, with constant viral clips helping transform the duo into a cult favorite across Europe and beyond.
Their visual presentation incorporates Sergio Tacchini tracksuits, vintage Alfa Romeos, thick mustaches, corner cafés, and ever-present cigarettes, but it’s the sonic accompaniment that has pushed Mind Enterprises into mainstream consciousness.
The pair have become unlikely sonic architects of the European dream for the cellphone generation, leading to a massively successful North American tour with sold-out shows, a slot at Coachella, an upcoming performance at Montreux Jazz Festival, and more.
Negroni Love is out now.
Mind Enterprises: Instagram | Tik Tok | Facebook | Spotify | YouTube | SoundCloud