Kick & Bass, the fast-growing global producer community founded by DJ and producer Westend (Tyler Morris) alongside partner Freddy Trier Christensen, is officially entering a new chapter with the launch of Kick & Bass Records. The new imprint marks a bold evolution of the platform, transforming what began as an educational experiment into a fully integrated ecosystem that now includes an official release pathway for emerging artists.
Born during the pandemic, Kick & Bass started with Morris offering one-on-one production lessons while touring and studio schedules were paused. What quickly stood out was a genuine passion for mentorship and artist growth. That early teaching phase evolved into a Discord-based community launched in 2021, giving producers direct access to tutorials, structured feedback, coaching from working professionals, and a global peer network. Today, the community counts more than 600 members, many of whom have gone on to rack up millions of streams, build touring momentum, and sell out club nights.
As success stories began to stack up, one recurring issue surfaced: where should this music live once it’s ready for release?
Kick & Bass Records was created as the answer. Rather than functioning like a traditional DJ-led label, the imprint is built directly into the learning environment that shapes its artists. Morris describes the concept as a full-circle model: producers join the community, develop their sound, receive feedback, refine their brand, and ultimately release music within the same ecosystem once it reaches a professional standard. Education, mentorship, community, and distribution all exist under one roof.
From launch, the label is backed by respected independent marketing agency CIRCA, providing distribution alongside tailored marketing and promotional support. The release strategy will begin with monthly singles, spotlighting standout records from within the Kick & Bass roster. While the label’s foundation sits in Tech House and contemporary U.S.-leaning club music, genre boundaries are intentionally flexible. Expect everything from stripped-back, minimal grooves to more accessible, hook-driven house records, as long as they reflect the sound and culture the community has helped shape.
The label’s debut release arrives December 12 from ALP, a Tech House project from an artist previously rooted in techno, with the single “Raw.” Upcoming releases include music from June Wilder and Gotch, both already familiar names within the Kick & Bass community. Morris has already been testing that material in clubs, noting that the June Wilder record has become an instant crowd favorite in his sets.
What truly separates Kick & Bass Records is the built-in support behind every release. With a highly engaged community at its core, tracks benefit from immediate momentum through pre-saves, social amplification, and collective support across DSPs and Beatport. The focus isn’t on signing artists with massive profiles, but on nurturing talent that’s ready to take the next step. As Morris puts it, the strength of the label lies in how its members support each other.
For Westend, the launch of Kick & Bass Records completes a long-term vision: a fully realized artist development platform that guides producers from their first lessons all the way to official releases. By uniting education, collaboration, mentorship, and distribution, Kick & Bass is positioning itself not just as a community or a label, but as a sustainable pipeline for the next generation of house music artists.
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