Have you ever wondered what it would be like to take acid and become Brad Pitt in Cool World? Well, that’s kind of how Rat City‘s breakout single and trippy video ‘Kind of Love’ makes me feel. Combining incredibly catchy dance beat, masterful vocals from Isak Heim, and captivating visuals, this work of art has been stuck in my head for days. It’s not hard to see why Sony Music took notice, Rat City’s previous release ‘Run For Your Life’ has over 9 million streams on Spotify.
The animation for the ‘Kind of Love’ video comes from Micah Monkey, the visual artist behind Eric Clapton’s ‘White Christmas’ video, who recently joined the group as Creative Director. It’s a stunning spectacle of trippy visuals, which follow a protagonist through a game of cat and mouse, or perhaps pussy and rat, as it were.
In this video, Rat City has focuses on characters that it seems they may intend to continue to develop. We look forward to the next chapter of this story and can’t wait to see what else this innovative group of artists comes up with! Click below to stream and purchase ‘Kind of Love’ on Sony Music.
*Featured Image Via Instagram @ratcityofficial*