Pretty But Wicked and American Death Records have announced the third annual And Always Forever Festival, returning to The Echo and Echoplex in Echo Park, California, from November 6-8. Celebrated for its genre-defying programming and community-focused atmosphere, the all-ages festival continues to establish itself as one of Los Angeles’ premier underground music gatherings.
The weekend begins with a special opening night on Friday, November 6, featuring performances from The American Analog Set and Dutch Interior, before expanding into a two-day festival packed with emerging artists, cult favorites, and influential legacy acts spanning indie, electronic, shoegaze, dream pop, experimental music, hip-hop, and beyond.
Curated by festival founders Sammie Pearson of Pretty But Wicked and Davis Stewart of American Death Records, the 2026 lineup includes acclaimed acts such as Carissa’s Wierd, james K, sassy009, and Sophia Stel, alongside a diverse collection of rising artists from across the independent music landscape.
Building on the momentum of last year’s successful edition, the 2026 festival will feature several notable performances, including rare appearances from Carissa’s Wierd and The American Analog Set, Los Angeles debuts by Florence Sinclair, Jawnino, EQ, BOYG1RL, the sound chalk makes, and Goldenstar, as well as a full performance of P.H.F.‘s I Hate Myself (2018). Festivalgoers can also expect solo performances from members of untitled (halo), julie, and urika’s bedroom, along with album release sets from Ms Gloom* and Corridos Ketmia. Organizers have hinted that additional surprise performances will be announced closer to the event.
Since launching in 2024, And Always Forever has earned praise for bringing together artists from different generations and musical backgrounds, creating an environment where discovery happens naturally. The festival’s carefully curated lineups have consistently paired breakthrough artists with influential acts whose work continues to inspire new audiences, reinforcing its reputation as a destination for adventurous music fans.
“And Always Forever started from a desire to build the kind of space we wanted to experience ourselves—one where genre boundaries don’t matter and where artists at every stage of their journey can connect with people who genuinely care about what they’re creating,” said co-founder Sammie Pearson. “Seeing so many artists from previous lineups go on to have incredible breakthrough years has been one of the most rewarding parts of building this festival. Every year we’re reminded that community and discovery remain at the heart of live music culture.”
Co-founder Davis Stewart echoed that vision, emphasizing that the event is designed to be more than a traditional music festival.
“We’ve always approached And Always Forever as more than a festival. It’s a gathering point for scenes, labels, artists, and audiences that inspire each other. What makes it special is seeing people come for one artist and leave having discovered five more. The lineup is important, but the real goal has always been creating an environment where meaningful connections happen—between artists, between fans, and between communities that might not otherwise intersect.”
As it enters its third year, And Always Forever Festival continues to champion independent artistry and underground culture, offering a thoughtfully curated weekend where established innovators and tomorrow’s breakout acts share the same stages. With another ambitious lineup and more announcements still to come, the festival is poised to once again become one of Los Angeles’ most distinctive live music experiences this November.
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