Globally renowned electronic music pioneer What So Not makes his return this Friday, October 3, with “Threads” (ft. Maiah Manser), a striking collaboration with Buunshin. The release follows his acclaimed 2024 project Motions — an introspective and richly layered collection that reaffirmed his role as one of the most innovative voices shaping the evolution of electronic music.
Crafted over several years, “Threads” pushes his artistry forward, fusing glitch-driven textures, razor-sharp production, and ethereal vocal work from Maiah Manser. The track seamlessly transitions through contrasting sonic landscapes, moving between airy atmospheres and darker, introspective undertones. This dynamic interplay showcases both reinvention and the unmistakable identity that has defined What So Not’s career.
Since his 2013 breakthrough with “High You Are” (Branchez Remix) — a track that has surpassed 158 million streams on Spotify — What So Not has consistently forged new creative ground. Rather than chasing fleeting trends, his music has thrived on experimentation, spanning the emotive pull of his 2015 hit “Gemini” to his legendary reimagining of RÜFÜS DU SOL’s “Innerbloom.” These moments cemented his place in electronic music’s golden era while setting him apart as a forward-thinking, genre-defying force.
Now more than a decade into his career, What So Not continues to strike a rare balance between nostalgia and progression, creating music that resonates deeply with longtime fans while captivating a new generation of listeners.
Reflecting on the track, he shared:
“Cultivating the fragility, emotion, and power demanded intense focus and reimagination. Three long years after its initial conception, Buunshin, Maiah, and I drew down our thoughts from the collective abyss and formed the final touches of this existential record.”
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BUUNSHIN: SPOTIFY | APPLE MUSIC | YOUTUBE | SOUNDCLOUD | INSTAGRAM | FACEBOOK | X | TIK TOK