Viva Las Vegas! elrow, the world’s leading experiential party brand, is bringing a taste of Brazil to Encore Beach Club at Wynn Las Vegas on July 20 with Sambowdromo do Brasil, the fourth installment of its recently announced exclusive ten-month residency. Get ready for the party of your life time because elrow supplies nothing but fun for everyone.
Leading the lineup are Claptone, the masked German DJ and producer who just launched The Masquerade, his own immersive residency at Pacha Ibiza, and Justin Martin, co-founder of San Francisco’s irreverent Dirtybird collective whose own campouts have become notorious on the festival circuit. Also on the lineup are elrow resident DJs De La Swing and Bastian Bux. Together, they will soundtrack the celebration with a free-spirited and genre-defying blend of tech-house, doused with Brazilian beats flavored with a bit of jungle rhythms, electronic Samba and an added dose of batucada.
Just when you thought the summer couldn’t get any hotter, Sambowdromo combines the unabashed hedonism of Ibiza with the mystical frenzy of Brazil, making for a debaucherous fiesta unlike any other. Inspired by Carnaval in Brazil, Sambowdromo transports elrow’s madcap cast of characters to a wild Brazilian street party in the middle of the jungle. Just imagine revelers lost in a tropical adventure miles from civilization, amongst carnival floats, troupes of Samba dancers, and even a few fun-loving jungle dwellers, decked out in their most vibrant regalia.
“There’s a reason that elrow has exploded outward from its European headquarters … it has become an international phenomenon that simply cannot be matched. When it comes to happy feels, immersive experiences and a truly one-of-a-kind, interactive playing field, elrow takes home the coveted medal.”
— DJ MAG
Following the sold-out success of elrow’s New York residency, its Miami editions during Art Basel and Miami Music Week, and its second run in Las Vegas during the Art of the Wild at Encore Beach Club, elrow’s Las Vegas residency is a natural progression for the brand. Since its 2016 U.S. debut in NYC which attracted 800 attendees, elrow has steadily expanded its footprint in the United States, growing to an event attracting more than 5,000 revelers at a time to venues like NY’s Avant Gardner.
elrow has taken the world by storm with the wildest and most hilariously over-the-top environments at their shows, a huge factor in their meteoric growth from a small Spanish party headquartered in Barcelona to a global entertainment powerhouse that’s now won over 80 cities in 6 continents with worldwide residencies. Its unforgettable party style pairs elaborate production and interactive character performers with the best electronic music, establishing elrow as a global force for circus-inspired parties that have been known to sell out within minutes.
elrow’s Las Vegas residency marks the first time a residency has been announced without ties to any specific artist lineup, a testament to the power of elrow’s brand. With the event’s popularity at an all-time high, now is the ideal time for elrow to join the ranks of legendary Las Vegas residencies that have gone down in history over the years, making this residency yet another important milestone for the brand.
*Featured image via elrow*
