LA-based producer TOBEHONEST returns to Insomniac Records with his first standalone single on the label, “Hey Ya,” a high-energy tech house track set to ignite dancefloors worldwide. Out February 7, the single blends Latin rhythms and European influences, delivering a sunset-to-sunrise club essential.
A Fresh, Melodic Direction
Known for his drum-driven production, TOBEHONEST takes a different approach on “Hey Ya”, weaving melodic elements into his signature sound. The track features low-slung basslines, bongo-infused percussion, and a hypnotic Latin-tinged lead, all wrapped around an infectious vocal hook about losing yourself on the dancefloor.
“In the past, I’ve never written melodic music, but with this record, I tried something new. It has it all—a catchy vocal, a vibrant lead, and a pumping bassline. We believe this song is a summer hit. After you hear it, I think you’ll know why.” – TOBEHONEST
A Rising Force in House Music
With support from HUGEL, Gordo, Kyle Watson, Cloonee, Joshwa, John Summit, and Chris Lake, TOBEHONEST is quickly making a name for himself. His previous hits include “Horny” with San Pacho (1.2M streams) and “I Am The One” with Biscits (2.4M streams).
From Underground Clubs to Global Stages
His electrifying performances have taken him to CHVRCH of John (Edmonton), Sub Rosa (Calgary), Sound Nightclub (LA), Superior Ingredients (NYC), Smoke & Mirrors (Chicago), and Countdown NYE, along with a Brazilian tour supporting Victor Lou.
“Hey Ya” is out February 7 on Insomniac Records—get ready for a club weapon that will define dancefloors in 2024.
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