UK producer nimino has released his debut music video for the breakout single “I Only Smoke When I Drink”, a track that has propelled him into the global spotlight. Featuring a captivating narrative, the video stars Calam Lynch (Bridgerton, The Haunting of Bly Manor) and Amelia Eve (The Haunting of Bly Manor), bringing the song’s heartfelt lyrics to life.
The video tells the story of two young, former lovers who cross paths during a night out with friends, reflecting the song’s confessional lyrics: “I only smoke when I drink / And I only drink when I overthink / And I only think about you.” Directed by Oskar Brockbank, the collaboration marks a creative milestone for nimino, who worked closely with his longtime friends Lynch and Brockbank to bring the concept to fruition.
Originally skyrocketing on TikTok with over 17 million organic plays, “I Only Smoke When I Drink” has amassed an impressive list of accolades:
- Over 500,000 daily streams
- 12 consecutive weeks on Billboard’s Dance/Electronic Chart
- Peaked at #21 on the Official UK Singles Chart
- BBC Radio 1 A List rotation
- 193,000+ Shazams
The track’s success has been celebrated by outlets like Wonderland and championed by artists such as Diplo, while Music Ally has dissected its viral rise as a case study in strategic song promotion.
Nimino’s unique blend of lo-fi, UK garage, and house influences, paired with introspective songwriting, has resonated deeply with fans. His immersive, world-building production style shines through in tracks like this, proving his knack for creating both dance-floor-ready grooves and emotionally charged anthems.
Currently on a 13-show North American tour, nimino has captivated audiences with sold-out performances in cities like New York, Boston, Los Angeles, Las Vegas, and San Francisco. His tour features two distinct live experiences:
- Freeform DJ sets for clubs and pop-ups.
- A live show with custom visuals created by nimino himself, weaving a seamless narrative of vibrant dance beats and poignant moments.
The momentum behind “I Only Smoke When I Drink” was further amplified by a recent remix from enigmatic house music icon Claptone, adding a dynamic twist to nimino’s viral hit and expanding its reach within the electronic music community.
With the release of his first music video and a string of successful performances under his belt, nimino is proving he’s not just a viral sensation but a powerful creative force in today’s electronic music scene.
Watch the music video now and catch nimino on tour for an unforgettable live experience.
nimino Upcoming Tour Dates
November 22 – Great Northern – San Francisco, CA
November 23 – Crocodile @ Madame Lou’s – Seattle, WA (Sold Out)
November 27 – Swan Dive – Las Vegas, NV
November 29 – Fortune – Vancouver, British Columbia (Sold Out)
November 30 – El Rey – Los Angeles, CA
December 05 – XOYO – London, UK (Sold Out)
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