After more than two decades of shaping electronic music on a global scale, Kaskade is entering a new chapter in Asia. The eight-time GRAMMY-nominated producer has signed with Pacific Music Group (PMG) in a strategic partnership designed to expand his opportunities across the region, from brand collaborations and media to long-term market development.
Founded by NE-YO, Sonu Nigam, MC Jin, and veteran entertainment executive Jonathan Serbin, Pacific Music Group has built its business around connecting international artists with Asia’s rapidly expanding entertainment landscape. The new agreement places PMG in charge of Kaskade’s strategic representation throughout Asian territories, with a focus on developing his brand and strengthening his connection with audiences across the continent.
The partnership also arrives as PMG expands its presence in electronic music through Ghostone Records, its dedicated electronic music imprint. The label is focused on discovering and developing artists, encouraging collaborations that cross borders, and creating stronger connections between Asia’s electronic music community and the international dance music industry.
For Kaskade, the relationship carries a personal significance that goes beyond business. His connection with Asia dates back decades, including several years when he lived in the region.
“I’ve had a deep connection with Asia for decades, ever since I lived there for a few years,” said Kaskade. “When I get to use music to connect with the crowds across Asia, it’s such an amazing experience, and I always walk away with the deepest respect for the energy these crowds bring. Partnering with Pacific Music Group gives me the chance to build something even stronger which I’m excited about. I’m ready to get reconnected with fans who have supported this journey for years.”
Jonathan Serbin, Co-Founder and CEO of Pacific Music Group, sees the partnership as a natural extension of Kaskade’s influence and longevity.
“Kaskade is one of the most influential artists in electronic music history,” said Jonathan Serbin, Co-Founder and CEO of Pacific Music Group. “For more than two decades, he has consistently set the standard for artistic excellence and innovation, helping elevate dance music into a global cultural force. His vision aligns perfectly with our mission of partnering with world-class artists who continue to shape the future of music. We are thrilled to welcome Kaskade to Pacific Music Group and are excited to support his next era with a truly global strategy that spans A&R, brand partnerships, and new creative opportunities.”
The timing of the deal comes during an especially transformative period for Kaskade. Following the release of his introspective 2025 album undux, the veteran producer returned to the spotlight in 2026 with Origin //, a new live concept unveiled at Coachella. Across two headline performances, he introduced a reimagined stage production alongside previously unreleased music, signaling a fresh creative direction for one of dance music’s most enduring artists.
Kaskade’s influence stretches across more than 20 years of electronic music history. He has played a significant role in bringing melodic and progressive house into the mainstream while becoming a fixture at some of the world’s biggest festivals and venues. His career includes a historic Coachella headline performance, the first-ever in-game DJ set at the Super Bowl, and an attendance record at the LA Memorial Coliseum for what Pollstar reported as the largest single-day electronic music concert in North America.
Now, Asia becomes a major focus of his next era. PMG will work across markets including Japan, Korea, Southeast Asia, and Greater China, developing territory-specific partnerships and opportunities while helping introduce Kaskade’s music and live experience to new audiences.
The move simultaneously strengthens Pacific Music Group’s growing international roster. Founded in 2025 and headquartered in Hong Kong, the company is positioning itself as a bridge between global artists and Asia’s increasingly influential music markets, combining artist strategy, entertainment infrastructure, and label development.
With Kaskade joining that ecosystem, the partnership brings together one of electronic music’s most established artists with a company built around creating new pathways between Western talent and Asia. As electronic music continues to expand throughout the region, the collaboration sets the stage for Kaskade to build a deeper and more sustained presence across one of the world’s fastest-growing dance music markets.