Head In The Clouds is bringing the magic of its 2025 Los Angeles edition directly to fans around the globe with the announcement of its official livestream, set for May 31 and June 1. In partnership with Honda, Tide, Rakuten Viki, and Johnnie Walker, the livestream will be hosted on 88rising’s official YouTube channel, offering fans a front-row seat to the genre-defining celebration of Asian-centric music, art, and culture.
The livestream highlights a landmark moment for the Asian music community, with 88rising continuing to amplify trailblazing talent from across the diaspora. With support from major partners, the experience extends beyond the stage:
- Honda returns as the presenting sponsor of the Double Happiness Stage and will host the Honda Stage Lounge, featuring custom vinyl listening stations and retro arcade games.
- Johnnie Walker will offer exclusive cocktails inspired by Youha and Rich Brian, the latter of whom is set to release his first album in six years on August 15.
- Rakuten Viki, the leading global platform for Asian drama and pop culture, backs the livestream to connect millions of K-drama and K-pop fans worldwide.
Returning home to Los Angeles after stops in New York, Jakarta, Manila, and China, HITC 2025 boasts its most expansive lineup yet — a curated who’s who of top-tier Asian talent. This year’s headliners include:
- G-Dragon, delivering his only North American festival appearance in 2025, marking a rare live performance by one of K-pop’s most influential global icons.
- Legendary K-pop girl group 2NE1, in a highly anticipated reunion appearance.
- Korean R&B innovator Dean, known for his emotionally rich vocals and genre-pushing style.
- DPR Ian, a rising global solo act who has redefined the boundaries of K-pop artistry.
- Rich Brian, one of 88rising’s flagship artists and a global rap phenomenon.
- A surprise Higher Brothers reunion, promising explosive energy from the Chinese hip-hop collective.
- An enigmatic performance titled “The Magic Show!?!”, hinting at a conceptual set tied to a major past release.
- The festival-closing 88rising 10-Year Anniversary Finale, uniting artists from across the label’s decade-long legacy.
In addition to the music, HITC LA 2025 will spotlight culinary excellence through MAMA’S NIGHTMARKET, a food experience featuring beloved Asian street food vendors and flavors from across the continent.
With immersive activations, exclusive artist moments, and a lineup celebrating the full spectrum of Asian music culture, Head In The Clouds LA 2025 is set to be a generational event. A limited number of GA passes remain at la.hitcfestival.com.
Don’t miss the global livestream — tune in May 31 and June 1 via 88rising’s YouTube and experience the future of Asian music, live from Downtown LA.
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