88rising and Goldenvoice are bringing the Head In The Clouds Music & Arts Festival back to Brookside at The Rose Bowl in Pasadena, CA on Saturday, May 31st, and Sunday, June 1st, 2025. Known for celebrating Asian talent, culture, and cuisine, the festival promises its biggest lineup yet, featuring G-Dragon, 2NE1, Dean, DPR Ian, Rich Brian, Porter Robinson (DJ Set), a Higher Brothers reunion, The Magic Show?!?, and a special 88rising 10-Year Anniversary Finale.
Passes go on sale Friday, February 7 at 11 AM PT via LA.HITCFESTIVAL.COM. Payment plans are available for a limited time.
A Historic Lineup
This year’s HITC will be a monumental event, marking G-Dragon’s exclusive 2025 North American festival performance. As a global superstar who has transcended K-pop, G-Dragon will be joined by legendary acts such as 2NE1, the pioneering girl group that redefined the genre, and Dean, one of the most influential names in Korean R&B.
Other highlights include:
- DPR Ian, the visionary artist whose cinematic storytelling and music have captured global audiences
- Rich Brian, 88rising’s chart-topping rapper and singer
- A highly anticipated Higher Brothers reunion, bringing the iconic Chinese rap group back together
- A mysterious set titled “The Magic Show!?!”, which alludes to a certain legendary album
- The grand 88rising 10-Year Anniversary Finale, uniting artists from across the label’s decade-long journey
Beyond the Music
In addition to world-class performances, Head In The Clouds will continue its tradition of celebrating Asian culture through cuisine. The festival’s food curation will be led by MAMA’S NIGHTMARKET, featuring a diverse lineup of Asian food vendors from across the diaspora.
A Decade of 88rising
As 88rising celebrates its 10-year anniversary, the label continues to break barriers as the premier platform for Asian artists. From being the first label to have an Asian artist top Billboard’s Hip-Hop/R&B chart to launching the first all-Asian radio channel in North America, 88rising has redefined what it means to be a global music powerhouse. Their influence extends beyond music, with achievements in film, including the soundtrack for Marvel’s Shang-Chi and the Legend of the Ten Rings and the Sundance-premiered film Jamojaya starring Rich Brian.
Ticketing & VIP Experiences
- 2-Day GA Passes start at $300
- VIP Passes start at $450 (all-inclusive pricing)
- 1999 Club passes are available for $800, offering an exclusive festival experience with:
- Air-conditioned indoor hideaway
- Private entrance & concierge service
- Upfront stage viewing
- Food & beverage tastings
Wildfire Relief Efforts
In partnership with the Rose Bowl Operating Company, Goldenvoice Pasadena festivals—including Head In The Clouds—have donated $250,000 to the Eaton Fire Relief & Recovery Fund, supporting local nonprofits actively responding to the fires.
Festival Sponsors & Partners
Festival sponsors include Honda (Honda Stage), Johnnie Walker, Coca-Cola, Casamigos, Red Bull, Tide, Chi Forest, DRIP, BeatBox, and LA Metro.
Get ready to experience the biggest Head In The Clouds Festival yet—May 31–June 1, 2025, at Brookside at The Rose Bowl, Pasadena, CA. Tickets go on sale February 7 at 11 AM PT at LA.HITCFESTIVAL.COM.
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