EMW is proud to unveil Why Not Now?, a two-night boutique festival set for Memorial Day Weekend, May 23–24, 2026, at Industry City in Brooklyn, NY. Designed to activate the industrial courtyards and corridors of this iconic urban space, the event will merge music, art, and community into an immersive celebration of the next wave of electronic culture.
The inaugural edition features a carefully curated mix of global visionaries and local pioneers across two main stages:
Saturday, May 23 – Headlined by Gorgon City, the night also features Italian tech-house sensation GENESI, NYC underground mainstay Linska, rising star TOBEHONEST, and genre-blurring talent Dreya V.
Sunday, May 24 – Culminates with Chase & Status in a legendary Drum & Bass DJ set. Highlights include a North American debut Joy (Anonymous) B2B MPH performance, alongside UK garage pioneer Flava D and Toronto-based experimentalist Bambii.
Why Not Now? transforms Industry City into an open-air canvas where sound, light, and human connection converge. The festival’s ethos emphasizes living in the moment: “Innovation isn’t an idea here; it’s an experience. Why Not Now? is where tomorrow comes alive.”
Event Details:
- Dates: May 23 & 24, 2026
- Times: Saturday 7PM–3AM | Sunday 7PM–2AM
- Location: Industry City, Brooklyn, NY (Entrance at 2nd Ave & 36th Street)
- Age Requirement: 21+ (Valid ID required)
- Tickets: GA Weekend Passes from $149 | VIP Weekend Passes from $289
Produced by EMW Presents and ZERO Productions, Why Not Now? promises an elevated experience for fans of forward-thinking electronic music. Tickets and updates are available at Why Not Now Festival, with social coverage on Facebook, Instagram, and X at @WhyNotNowFest.