Elrow and [UNVRS] Forge a Groundbreaking Alliance with a Weekly Ibiza Residency in 2025

2

In a monumental announcement, elrow and [UNVRS] have revealed their plans for an unprecedented collaboration, cementing their place in the annals of nightlife history. Starting June 7, 2025, elrow will host a weekly residency at the world’s first “hyperclub,” [UNVRS], running every Saturday through October 4, 2025. This partnership marks a transformative leap for both brands, blending elrow’s renowned creativity with [UNVRS]’s cutting-edge technology and design.

A New Era of Clubbing Culture

Elrow, known for its unparalleled thematic productions and vibrant parties, is elevating its experiential shows to new heights. With over 150 years of entertainment history, the brand will debut four enhanced themes—Hallucinarium, Kaos Garden, Nowmads, and Sambowdromo—in the innovative, immersive space of [UNVRS].

These groundbreaking productions will merge immersive design, animatronics, aerial acrobatics, and interactive elements to create multi-sensory environments. Each event will offer attendees a redefined nightlife experience where the boundaries between the physical and digital blur, pushing creative limits further than ever before.

A Historic Launch

The announcement was celebrated with a cinematic trailer premiere in Barcelona, attended by 500 global industry leaders and media figures. Produced by Codea, the trailer starred elrow founders Juan Arnau, Cruz Arnau, and their father Juan Arnau Sr., alongside Yann Pissenem, CEO of The Night League. The event also featured a fireside chat with the Arnau siblings, Yann Pissenem, and Romain Pissenem of High Scream LTD, shedding light on this historic partnership.

Elrow’s Thematic Showcases

• Hallucinarium: A psychedelic odyssey inspired by Alex and Allyson Grey, immersing attendees in a kaleidoscopic universe of visuals, projections, and dynamic set designs.
• Kaos Garden: A reinterpretation of Bosch’s The Garden of Earthly Delights, featuring Okuda San Miguel’s vibrant artwork brought to life through animated murals and interactive sculptures.
• Nowmads: A celebration of cultural diversity and interstellar exploration, blending eras and worlds with animatronics, interactive scenarios, and dazzling light displays.
• Sambowdromo: A tribute to the Brazilian Amazon, combining samba rhythms, shamanic rituals, and vibrant carnival energy with immersive projections and kinetic sculptures.

A fifth, as-yet-undisclosed theme will debut at the Closing Party, promising another unforgettable spectacle.

A Visionary Collaboration

Cruz Arnau, co-founder of elrow, reflected on the significance of the partnership:
“This historic alliance with [UNVRS] represents a new chapter in elrow’s journey, allowing us to expand creatively while honoring our roots in Ibiza.”

Yann Pissenem, the visionary behind [UNVRS], added:
“Elrow’s legacy and [UNVRS]’s innovation will redefine what is possible in nightlife. Together, we’re creating experiences that will leave an indelible mark on club culture.”

Tickets and More

Tickets for elrow’s 2025 residency at [UNVRS] are now available at elrow.com and unvrs.com. Stay tuned for additional details and the announcement of the Closing Party theme in the coming months.