Fresh off being named Female Artist of the Year at the Victoires de la Musique, Charlotte Cardin continues her global momentum with the release of her new single “The Way We Touch,” accompanied by a striking official music video.
Following the success of “Tant pis pour elle,” the new track expands Cardin’s evolving pop sound, blending elements of alternative pop and soul-pop into a vibrant, emotionally charged production. Co-written and produced in Montréal alongside longtime collaborators Jason Brando and Sam Avant, “The Way We Touch” unfolds with playful intensity, gradually building into a hypnotic groove defined by dark sensuality and shimmering pop textures. The addition of smoldering saxophone lines adds depth and warmth, enhancing the track’s seductive atmosphere.
Reflecting on the song’s inspiration, Charlotte Cardin shared that it reconnects her with the earliest moments of her creative life. “This track takes me back to when my sister and I used to film our own music videos with the family VHS camera while wearing my mother’s jewelry,” she explained. “It’s playful and freeing, and it brings me back to where my love for music began.”
The release arrives alongside the official music video directed by Glenn Michael, which amplifies the track’s sensual tone through refined visuals and stylized cinematography. Presented in timeless black-and-white imagery, the video revisits the aesthetic language that helped define Cardin’s early work while embracing the confidence and scale of an artist fully in command of her vision.
“The Way We Touch” marks another milestone in what is shaping up to be a defining year for Charlotte Cardin. After earning Female Artist of the Year at the Victoires de la Musique, she remains the only artist to have won both Artist of the Year at the Juno Awards and Female Artist of the Year at the French ceremony—an achievement highlighting her growing international reach.
Cardin’s schedule continues to expand with high-profile appearances across Paris, Europe, and North America, including fashion week events and major tour stops. One of the most anticipated moments will arrive on April 30, when she performs a sold-out show at Accor Arena in Paris, a 15,000-capacity venue that reached full capacity nearly a year in advance.
With “The Way We Touch,” Charlotte Cardin sets the stage for a series of upcoming releases leading toward her third studio album, expected later this year.
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