Breakaway, the nation’s leading independent live entertainment brand and largest touring music festival, is making a bold move into the record label and artist management space with the launch of Breakaway Projects. Partnering with The Orchard for distribution, Breakaway Projects is set to champion emerging talent and shape the future of dance and pop music.
With 12 cities on its 2025 festival circuit, Breakaway has built a massive live platform that will now be leveraged to support its new roster of artists. The label is kicking off with seven standout acts:
- Surf Mesa
- JADED
- EVAN GIIA
- Night Tales
- Mojave Grey
- Klo
- Myles O’Neal
Breakaway has already played a role in artist releases, including Night Tales’ deep house take on Miguel’s “Sure Thing” and Mojave Grey’s debut album, Monument (released November 15, 2024), with “House of the Sun” topping Sirius XM Chill.
Building a New Future for Emerging Artists
“We’re thrilled to pair our robust live platform with The Orchard to discover and develop the next superstars in dance and pop music,” said Adam Lynn, Co-Founder and CEO of Breakaway. “Their global reach and expertise in artist development will help Breakaway Projects reach new heights and elevate the careers of its artists.”
By launching its own label, Breakaway is redefining its role in the music industry, offering artists direct access to an expansive live network, creative freedom, and strategic artist development.
Industry Leaders Behind Breakaway Projects
At the helm of Breakaway Projects is a team of industry veterans:
- Jaime Neely, President – A former Warner Music and BMG executive, Neely has worked with Lewis Capaldi, 5 Seconds of Summer, Monsta X, and producers Jono Sloan (Empire of the Sun) and Paul Meany (Twenty One Pilots).
- Harrison Bamel, Vice President – A CAA alum, Bamel leads Breakaway’s Artist Management division, working with Night Tales, Mojave Grey, and Klo. He will oversee A&R and artist development.
- Matt Oliver, Director of PR – With over a decade of entertainment PR experience, Oliver has led campaigns for adidas Basketball, Facebook, Wu-Tang Clan, DMX, Perry Farrell, Alina Baraz, dirtybird records, and mau5trap.
“With the support of The Orchard, we have an incredible opportunity to nurture talent while pairing our signings with a nationwide live music platform,” said Neely. “Our goal is to create true context around releases, giving artists a direct and more meaningful connection with fans.”
A New Era for Breakaway
Since its inception, Breakaway has pushed boundaries in live entertainment. Now, with Breakaway Projects, the brand is taking that vision even further, creating a 360-degree experience that seamlessly merges music, artist management, and live performance—empowering the next generation of artists like never before.