Beatport, the global leader in DJ music and production tools, is solidifying its presence in Mexico with a series of major initiatives, including Beatport Connect: Mexico City, a one-day summit dedicated to community, education, and live performances. Taking place on March 21, 2025, at TONAL in Mexico City, this event marks a significant step in Beatport’s global expansion strategy, reinforcing its commitment to emerging electronic music markets.
“Mexico’s music industry is experiencing remarkable growth, with a rapidly evolving electronic music scene and an audience more engaged than ever,” said Helen Sartory, Chief Revenue Officer of The Beatport Group. “With Mexico’s digital music segment projected to exceed 26 million users by 2027, the demand for electronic music continues to rise. Mexico City, in particular, serves as a ‘trigger city,’ shaping global listening habits through its high digital consumption. As the country cements its status as a major player in the global music landscape, Beatport is proud to invest in this momentum.”
Mexico’s Thriving Electronic Music Scene
While electronic music still operates within a niche market compared to dominant genres like Latin pop and rock, its presence in Mexico has grown significantly, fueled by major festivals such as EDC Mexico, Dreamfields, and a wave of techno and house music events across the country. Mexico’s electronic music legacy spans from pioneering artists like Nortec Collective and Rebolledo to forward-thinking producers such as Concepción Huerta and AAAA. Some of Beatport’s most in-demand artists, including Andruss, Deorro, Mandragora, Mariana BO, and Sinego, are shaping the sound of the region, making Mexico a prime location for Beatport’s continued investment.
What to Expect at Beatport Connect: Mexico City
Beatport Connect: Mexico City will unite industry professionals, artists, and music enthusiasts for a full day of panel discussions, interactive workshops, and live DJ performances. Attendees will have the opportunity to connect with industry leaders and gain hands-on experience with Beatport and Beatsource tools.
Workshops will feature Jessica Audiffred, Zarina / SADGAL, and Beatport Next 2025 artist DJ Fucci, covering the latest trends in DJ culture and music production. These sessions will offer deep insights into the evolving electronic music landscape, providing local talent with valuable educational resources.
More Accessibility for Mexican Users
As part of its expansion, Beatport is also making its platform more accessible to Mexican users by:
- Introducing local currency pricing
- Lowering the cost of Beatport and Beatsource streaming by up to 40%
- Automatically translating its website into Spanish for users in Mexico
- Launching a “Discover Mexico” page, curated with the region’s hottest electronic music
A Global Expansion Strategy
The launch of Beatport Connect: Mexico City follows the success of previous editions in New York, Los Angeles, Australia, and Tokyo, reinforcing Beatport’s mission to support and celebrate local electronic music communities worldwide.
“Mexico has long been a vibrant hub for electronic music, and we’re excited to deepen our investment in the region,” said Sofia Ilyas, Chief Community Officer of The Beatport Group. “By launching Beatport Connect: Mexico City and lowering prices for local markets, we’re making it easier for DJs and producers to access the tools they need to create, connect, and perform. As Beatport continues its global expansion, Mexico remains a key market in our mission to provide cutting-edge tools, educational resources, and community-driven events that empower the next generation of artists.”
For more details and event registration, visit Beatport’s official website.
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