London-based producer and Pomme Frite Records founder Alex Virgo joins forces with Irish disco devotee George Feely for their new single, “Don’t Stop,” arriving February 27 via Pomme Frite.
A vibrant, high-energy cut built squarely for the club, “Don’t Stop” delivers an infectious groove that radiates feel-good momentum from start to finish. Rooted in authentic house foundations, the track folds in a sleek, trance-leaning edge that elevates its late-night impact. The result is both immediate and immersive — a dancefloor-driven release that captures the pulse of the underground while retaining crossover appeal.
The collaboration highlights the complementary instincts of both artists. Virgo’s polished, disco-infused sensibility meets Feely’s purist house approach, creating a sonic space that feels timeless yet forward-facing. The chemistry was evident from the outset.
“George Feely is an incredible producer,” Virgo explains. “We’ve been working on a lot of music together lately, and this was the first one to land. It came together so quickly, and we couldn’t be happier with how it turned out.”
Feely adds, “I’ve been a huge fan of Alex’s music for years, as well as an avid collector of the Pomme Frite catalog. I’d been sitting on this vocal and baseline for a while, so when we finally started working it together as a collab, I couldn’t believe the level he took it with all the extra synth work.”
Virgo has long been regarded as a DJ’s DJ — a selector deeply rooted in underground culture. Known for high-energy sets and a distinctive disco-tinged sound, he has worked with respected imprints including True Romance, Hot Haus, and Permanent Vacation, alongside his own Pomme Frite. His productions consistently blur genre lines while maintaining dancefloor credibility.
Feely, meanwhile, has emerged as one of Ireland’s most sought-after party starters. His early disco edits found their way into influential DJ sets before leading to releases on labels such as Unknown To The Unknown, Nervous Records, Shall Not Fade, and Armada Music, cementing his reputation for upfront, groove-led house.
Founded in 2018, Pomme Frite Records channels a deep appreciation for French house alongside a playful culinary aesthetic. The label has become synonymous with energetic, groove-focused releases from Virgo and a curated roster that reflects its irreverent yet quality-driven identity.
With “Don’t Stop,” Alex Virgo and George Feely deliver a bold debut collaboration for the label — a statement record that fuses classic club sensibilities with contemporary production, reinforcing Pomme Frite’s position as a home for compelling, dancefloor-ready house music.
Pomme Frite Records: Instagram | Soundcloud | Beatport
Alex Virgo: Instagram | Soundcloud | Beatport
George Feely: Instagram | Soundcloud | Beatport