Sorana, the Transylvanian-born pop force, continues to shape her bold artistic identity with the release of her latest single “SKINcare,” offering a sharp, stylized preview of her forthcoming debut album Electronic Therapy, due later this year. Known for her neon-charged vocals, futuristic aesthetic, and a songwriting résumé that spans some of global pop’s biggest names, Sorana leans further into her own vision—one that blurs the line between satire, spectacle, and social commentary.
“‘SKINcare,’ the second song on my upcoming album, is a sarcastic, hyper-glossy take on beauty obsession—where looking perfect isn’t optional, it’s the personality,” Sorana explains. “It’s giving 12-step routines, Korea lasers, NAD+ drips, needles for fun, fasting, but making it aesthetic. Like… I don’t do drugs; I’m a collagen addict. Same energy.”
She continues, “The song lives in that space where it’s kinda a joke… but also not. We’re all chasing this frozen, perfect version of ourselves—layering creams, tweaking everything, trying to stay ‘forever 17.’ It’s self-care turned into a full-time performance. And yeah, it’s shallow. I know. I’m in it too. ‘I don’t need your touch, just want you to stare’—that’s the whole point. It’s not about connection anymore; it’s about being seen. Validation over intimacy. Underneath all the gloss, it’s actually a little dark—starving, can’t breathe, but you look insane. Worth it.”
“It’s basically about a generation that would rather be perfect online than real in real life. Slightly dystopian, very hot,” she adds.
Musically, “SKINcare” builds on Sorana’s genre-fluid approach, pulling from electronic, pop, and club-driven influences while maintaining a polished, high-gloss finish. That hybrid sound traces back to her early foundation in classical piano, paired with inspirations ranging from Michael Jackson, Sia, and Lana Del Rey to the avant-garde visual language of Lady Gaga. Over time, she has fused elements of techno, hardstyle, rave, and house into a distinct sonic identity that feels equally rooted in the club and the pop mainstream.
Her trajectory reflects that same duality. With over 5 billion streams worldwide, multiple platinum certifications across the United States, United Kingdom, and Korea, and more than 5 million physical records sold, Sorana has quietly become one of the most influential songwriters of her generation. Her credits include global hits for KATSEYE, The Chainsmokers, Charli XCX, Jennie, Ava Max, Doechii, Illenium, and Little Mix, with tracks like “Takeaway” and “Heartbreak Anthem” cementing her impact on the modern pop landscape.
Still, her evolution as a solo artist has become increasingly central to her story. In 2022, she stepped forward with “redruM,” her collaboration with David Guetta, introducing a darker, more cinematic vocal presence. That momentum carried into her 2023 debut EP Techno Sexual, an anime-inspired, cyberpunk exploration of digital intimacy, followed by 2025’s Techno Sexual (Even More Sexual)—a project that expanded both her sonic and visual universe.
Outside of music, Sorana continues to build a multidisciplinary creative identity, developing her fashion design portfolio through handmade costumes and signature light-up wigs. Her recent iPod-based campaign for Techno Sexual (Even More Sexual)—which saw her distribute the project through a fan-driven “treasure hunt”—further underscored her interest in merging nostalgia with forward-thinking concepts.
“I’ve always believed music should feel like entering another world,” Sorana says. “For me, it’s about creating something immersive—where sound, fashion, and digital culture collide.”
With “SKINcare,” Sorana sharpens that vision into one of her most conceptually focused releases yet—an addictive, high-gloss reflection of modern identity, where beauty, performance, and perception blur into something both seductive and unsettling.