Hip-hop legend 50 Cent is set to bring his unmistakable energy to Pacha New York for a one-night-only performance on Saturday, October 10. Presented as a special edition of Mamacita, the event will see the GRAMMY Award-winning artist take over Brooklyn, uniting one of rap’s most influential figures with one of New York City’s newest nightlife destinations.
With a catalog that has defined multiple generations of hip-hop fans, 50 Cent will bring classics including “In Da Club,” “Candy Shop,” “P.I.M.P.,” “Many Men,” and “21 Questions” to the dancefloor. More than two decades after first reshaping the sound of mainstream rap, his music continues to influence nightlife culture around the world, making this a rare opportunity to experience those iconic records in an intimate club setting.
The event is presented by Mamacita, one of the world’s leading Latin urban nightlife brands. Since its launch in 2010, Mamacita has become known for its high-energy events, taking its signature blend of Latin, hip-hop, and urban music to renowned clubs and festival stages across the globe. For this special collaboration, the event’s visual identity has been created in partnership with celebrated street artist TVBOY, merging Mamacita’s vibrant aesthetic with his instantly recognizable artistic style.
The performance also marks another milestone in the debut season of Pacha New York. Building on the legacy of the legendary Ibiza brand, Pacha has spent more than 50 years shaping global nightlife through world-class programming, immersive production, and a dancefloor-first philosophy that has made its iconic cherry logo synonymous with club culture around the world.
As its inaugural New York season continues, Pacha New York has embraced a diverse booking philosophy, bringing together artists from across genres, generations, and musical backgrounds. The addition of 50 Cent further reflects that vision, demonstrating the venue’s commitment to creating unique experiences that bridge hip-hop, dance music, and contemporary nightlife.
With one of rap’s most celebrated performers taking over one of Brooklyn’s most talked-about new venues, the Mamacita and Pacha New York collaboration promises an unforgettable night where hip-hop anthems, vibrant production, and global nightlife culture collide.