Reigning from Australia, rising club/pop act 2charm makes their electrifying debut today with their single and video, “boyfriend” — out now on all platforms. The duo has also officially signed with Spin Artist Agency for representation across North and South America, cementing their arrival on the global stage.
Produced by Ninajirachi, “boyfriend” is a slick, hyperpop-laced anthem of heart-pumping beats, shimmering guitar synths, and pitch-shifted vocal hooks that are as flirty as they are addictive. With deep, dirty basslines that flirt with danger, the track dances on the edge of desire and chaos — playful, hypnotic, and impossible to resist.
“‘boyfriend’ was born in the afterglow of a perfect euro summer, in one of the most euphoric sessions ever with Ninajirachi. We made it really quickly and were just like, ‘this is the best song we’ve ever heard.’ The track is playful and a little dangerous—the feeling of wanting something you know you shouldn’t and giving in anyway,” share 2charm.
Living between glitter and grime, hedonism and haunts, 2charm thrives in a world where beauty and chaos coexist. Their sound is a sonic cocktail of indie-house, ethereal pop, techno, dubstep, and baile funk — the soundtrack for nights you’ll never forget, and some you might not want to remember. At the core of 2charm is the restless spirit of youth on the fringe, grinding on the edges of ecstasy and transcendence.
Fans can catch 2charm’s debut live show tonight at The Tivoli, where they’ll support indie darling Mallrat for Brisbane Festival. The duo will then head to SXSW Sydney this October, bringing their intoxicating mix of rapture and glamour to the heart of Eora.
“boyfriend” is out now. Stream/purchase here.