2x GRAMMY-nominated, double MOBO Award-winning global Afrobeats superstar Ayra Starr has released her new single “Where Do We Go” today via Mavin Records. Produced by ILYA, the track marks a confident statement in Ayra Starr’s new era, blending her signature ‘It girl’ energy with vibrant, upbeat Afropop to create a danceable, irresistible anthem. Crisp snaps and claps ride over a deep, pulsing bassline, giving the rhythm a warm, body-moving feel. Lyrically, the track explores the dynamics of a sneaky link and the terms surrounding the relationship, with Ayra Starr asserting dominance and charisma throughout.
“Where Do We Go” follows her smash collaboration with Rema, “Who’s Dat Girl,” released last October. The chemistry between Ayra Starr and Rema captivated audiences as the pair traded fiery verses, cementing their status as this generation’s leading Afrobeats stars.
With over 7 billion global streams, 1 billion YouTube views, and a string of high-profile collaborations across genres, Ayra Starr continues to break barriers for African artists, creating historic milestones and bringing her culture to audiences worldwide.
2025 was a landmark year for Ayra Starr. Her hit single “Rush” surpassed 500 million Spotify streams, making her the first African female artist to achieve this feat with two songs on the platform. She earned her second GRAMMY nomination for Best African Music Performance for “Gimme Dat” featuring Wizkid at the 68th Annual GRAMMY Awards, won two MOBO Awards (including Best African Music Act — the first female winner in 16 years), and received her first BET Award for Best International Act.
“Where Do We Go” is available now, continuing Ayra Starr’s streak of boundary-pushing Afrobeats and reaffirming her position as one of the genre’s global leaders.
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