CELSIUS is turning up the volume on its presence in live music culture with a new global partnership alongside Palm Tree Music Festival, the luxury, destination-driven event series from Kygo and Myles Shear’s Palm Tree Crew. The collaboration will roll out across festival stops in the United States, France, Australia, and additional international destinations, aligning the high-energy beverage brand with one of dance music’s most lifestyle-focused festival experiences.
The partnership officially kicks off in February 2026 at Palm Tree Music Festival’s inaugural event in West Palm Beach, marking a major milestone for both brands as they expand their global footprints. The alliance also becomes a key extension of the CELSIUS VIBES TOUR, the brand’s traveling platform that blends music, wellness, and immersive fan engagement at major cultural events.
By deepening its involvement in the festival space, CELSIUS continues to position itself at the crossroads of music, fitness, and modern social culture. As festivalgoers increasingly look for alternatives to alcohol while still maintaining energy throughout long event days, CELSIUS offers a zero-sugar, functional option designed to support movement, stamina, and all-day experiences on the dancefloor.
At each Palm Tree Music Festival destination, fans can expect interactive on-site activations designed to enhance the atmosphere beyond the stage. Branded photo installations will give attendees shareable moments tied directly to the CELSIUS lifestyle, while ice-cold product sampling stations will be integrated throughout festival grounds, keeping energy levels high from opening acts to headlining performances.
The global nature of the partnership reflects the rapid rise of Palm Tree Music Festival as an international brand. With editions already spanning multiple continents, the festival series has built a reputation for combining tropical luxury aesthetics with world-class electronic and pop talent. Integrating CELSIUS into that environment adds a performance-focused dimension that mirrors the stamina and energy required for destination festivals.
Myles Shear, co-founder of Palm Tree Crew, emphasized the shared vision behind the collaboration, pointing to a mutual focus on high-impact experiences. Both brands aim to create environments where music, atmosphere, and lifestyle intersect, turning each festival stop into more than just a concert, but a fully immersive escape.
Through the CELSIUS VIBES TOUR, the brand has been steadily building a presence at major music and wellness events, combining live performances with curated experiential zones. Its partnership with Palm Tree Music Festival elevates that strategy to a global scale, connecting CELSIUS with an audience that values both high-energy entertainment and functional lifestyle choices.
As Palm Tree Music Festival continues its international expansion into 2026, the addition of CELSIUS signals a new era of brand integration that feels organic to modern festival culture—where music, movement, and mindful energy now share the same stage.