HARD Events has unveiled an extensive lineup of Los Angeles-focused activations leading into this year’s sold-out HARD Summer Music Festival, set for August 2–3 at Hollywood Park in Inglewood, adjacent to SoFi Stadium. With a full slate of immersive experiences across the city, the festival expands its cultural footprint through a third year of local food collabs, stacked side stage lineups, and a weekend of pre- and afterparties open to both ticket holders and the public.
One of the highlights of the week leading into the festival is the HARD Summer Pregame, which runs from July 21 through August 4. Teaming up with 12 local eateries across Inglewood and greater Los Angeles, the campaign brings fans limited-edition menu items that showcase the city’s diverse culinary identity while supporting beloved neighborhood businesses.
Among the can’t-miss collabs are the HARD x2 Smashburger with Fat Sal’s, HARD & Hot Pie from Prince Street Pizza, and the Hard AF Pastrami Chopped Cheese Bagel from Uncle Stevey’s Bagels. Other standout bites include Sunday Gravy’s HARD Loaded Fries, Tatsu Ramen’s HARD Fries With That, LA Sorted’s Pizzeria’s Summer Slice, and Canter’s Deli’s HARD Pastrami Reuben. For dessert, Ubatuba Açaí offers the Berry HARD Bowl, while Sweet Red Peach serves up the Hard Coded Cupcake.
The drink selection is equally vibrant, with Rocco’s WeHo crafting the Wego HARD Midori Colada, Awakening Cybershop debuting the Hard Launch Latte and Hardly Caffeinated Lavender Latte, and The Meeting Spot shaking up the HARD Marg and HARD Ube Glow.
The HARD Weekender also delivers a massive slate of after-hours events across top LA venues. On Friday, August 1, the action kicks off with Walker & Royce and Torren Foot B2B Airwolf Paradise at Aurora Street Warehouse, BOU at Exchange LA, and BOLO at Academy LA. The momentum continues on Saturday with sets from Blackchild, Cromby, and Sosa at Aurora, Malugi at Lot 613, Sara Landry at Exchange, and Crankdat at Academy. The final night, Sunday, wraps with performances from Adam Ten, Annicka, and Ben Sterling at Aurora, DJ Gigola, Fcukers, and OZA at Lot 613, JSTJR B2B Beauz at Exchange, and Deorro closing out Academy LA.
Adding to the weekend’s energy, HARD has announced the local talent gracing two of its most beloved stages: the Locals Only Ice Cream Truck and the Beatbox Art Car. On Saturday, fans can catch Athena, Habstrakt, Kittamami, Sosh & Mosh, Mark Lizaola, and Eejay at the Beatbox stage. Sunday brings performances from Shay Elys, Hu Dat, Nebula, John Liwag, Shaking, and Meezu. The Ice Cream Truck hosts John Bryars, Stoneypie, Marie Nyx, BB Shaine, Hannah Monica, and DJ NATÉ on Saturday, followed by Cquestt, Chrysalis, DJ Warning, Cold Sweat, Trussie, and Joey G on Sunday.
Since debuting in 2008, HARD Summer has established itself as Los Angeles’ flagship electronic music festival, known for its genre-blending lineups, bold production, and deep ties to the city’s creative culture.
The 2025 edition brings headlining performances from global heavyweights including Feid, Kaytranada, Gesaffelstein, Dom Dolla, Busta Rhymes, Four Tet, Floating Points (Live), The Blessed Madonna, Gordo, James Hype, Sara Landry, Barry Can’t Swim, Overmono (DJ Set), I Hate Models, Hybrid Minds, 999999999, BOU, and many more.
HARD Summer 2025 is now officially sold out. For more information, visit hardsummer.com.