Renowned DJ and producer Bontan has unveiled a bold new chapter in his career with the launch of his own label, North Drum, set in motion by the release of his latest single “Forever” on June 13th. This highly anticipated track not only defines the label’s mission but also serves as a sonic manifesto—celebrating organic percussion, punchy drumwork, and acid-tinged house grooves that have long been staples of Bontan’s signature style.
A longtime favorite in his recent sets, “Forever” is already making waves ahead of release, with early support from major players like Jamie Jones, Joseph Capriati, Diplo, Carlita, Adam Ten, AMÉMÉ, Mele, and more. The track encapsulates the rhythmic energy and infectious grooves that earned Bontan multiple Beatport #1s and positioned him as one of the platform’s all-time top-selling artists across genres.
“I started North Drum as a way to spotlight the raw power of organic drum sounds and punchy percussion, all wrapped in rolling house grooves with a touch of acid flavor,” says Bontan. “It’s more than just a label for my own releases — it’s a home for my sound and a platform for like-minded artists who are also pushing percussive, groove-driven music forward.”
The label launch follows a milestone year for the Liverpool-born producer, who delivered a standout performance at Coachella, completed multiple sold-out North American tours, and released official remixes for dance music powerhouses including DJ Snake, Jamie Jones, Green Velvet, and HoneyLuv. His second BBC Radio 1 Essential Mix with Pete Tong further solidified his legacy, culminating in a Top 10 spot among Beatport’s best-selling Afro House artists of 2024.
With North Drum, Bontan steps into the role of curator and mentor. The label is more than just an imprint—it’s a creative ecosystem, marked by a striking visual identity developed in collaboration with Ray Dak Lam and designed to reflect Bontan’s Northern England heritage while incorporating global musical influences. From gritty warehouse-ready rollers to globally inspired grooves, North Drum aims to amplify a new generation of producers who defy convention and elevate percussion to an art form.
The label’s community-forward mission includes artist mentorship, transparent partnerships, and a soon-to-launch event series to bring its music to life across club floors worldwide. While North Drum is rooted in Bontan’s decade-long journey through international touring and genre-defining releases, its vision extends far beyond his solo success.
“Forever” is available June 13th on all streaming platforms via North Drum—a fitting first step for a label built on rhythm, innovation, and unfiltered creative expression.
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